About us

Our story

Your style, your rules.

SouthNorths makes accessories for people who don't dress like it's one decade or one aesthetic. We started with sunglasses, modular frames you can reconfigure instead of replacing, and we've been building out from there ever since.

Clear SouthNorths frame
01

The Seed

After a trip to Europe during a hot summer, I went searching for a pair of sunglasses that suited me as an individual. I couldn't find anything that met every one of my needs. I needed something built specially for me.

A temple being attached to a SouthNorths frame at the modular hinge
02

The Idea

When I returned home, the idea hit me. Why not make sunglasses from interchangeable parts that can be customized to any customer? Don't like the lenses, the temples or the frames? Switch them out.

Oval SouthNorths sunglasses under a spotlight
03

The Present

What began with sunglasses grew into a lineup of accessories with personality: Y2K-inspired fashion, chains and skull cap beanies alongside our original interchangeable sunglasses. After years of work, our first interchangeable design is here. Thank you for being part of this from the ground up.

The SouthNorths principle

Don't replace it.
Reconfigure it.

Interchangeable

Lenses, temples and frames designed to be swapped, so one pair can change with you.

Personality

Pieces for people who want their style to say something about who they are.

Care

Free shipping, 30-day returns and secure checkout on every order.

Client services

Contact us

Questions about an order, a frame or a fit? We'd love to hear from you.

LocationSouthNorths LLC
Cincinnati, Ohio

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